André de Wet sold his first business at the young age of 27, and lost everything again by 28.

Believing that anything is possible, this university dropout took a leap into the world of the entrepreneur. His startup businesses included an internet domain business, time-share sales, a venture in education and outdoor advertising, but the arrival of the first mobile phones in 1994, took him and his ventures all the way through the first .com-boom and into the 21st century.

After nearly a decade living in London, and a few years in Asia, he returned to South Africa and from 2011, he grew the website and mobile app, PriceCheck until it was one of the top e-commerce websites in Africa. Under André’s leadership as CEO, the PriceCheck App was voted ‘The Best Mobile App Internationally’, beating 150 000 other entrants from across the world. In South Africa, it went on to be voted the ‘MTN Business App of The Year’ with more than a million downloads in its first year. In December 2015, PriceCheck was selected as one of South Africa’s Top 25 companies to work for by Fast Company Magazine. After 4 years at the helm, André exited the venture to join a venture capital investment firm and set his sights on new undertakings.

In 2016, he was appointed Head of Africa for iflix, the largest OTT streaming service in emerging markets. He went on to grow the company across Africa with 5 different country offices, 80 staff and more than 5000 hours of content, all while raising $20 million for the business in their first year.

In 2017 he headlined the nationwide launch of the online legal solution DriveRevenue.com across 5 cities. In 2019, he was awarded the ‘Most Innovative Business Leader In South Africa’ Award by Global Brands – an international body seeking to commemorate innovative individuals. Later that year, he was contracted by Vodacom to write the strategy for their SuperApp, which now forms part of their business growth plans.

• “Dumb ways to die in business”: How strategy (and not strength) made the Springboks win the 2023 World Cup and how to use this in your business.”
• “Reclaiming the market: What South Africa lost and the rest of the world won” – the scope of opportunity we have in SA and how to use the rest of the world as our market place.”
• “Blended Business: Digital-Commerce opportunities in a retail world” – how mobile commerce changes everything for a traditional retailer.”
• “Predator thinking”: a masterclass in how to outwit the competition, in ordinary life as well as in business.”
• “It takes 15 years to become an overnight success” – why the first million takes so long to make and why the second doesn’t.”